When it was first announced that the Teenage Mutant Ninja Turtles would be New York’s Family Ambassadors, we were absolutely thrilled. After all, who better to help visitors find their way around town than our heroes in a half shell? New York City is their home, so it only makes sense that they would be capable of providing directions to travelers. Their first year in this role lead to a lot of wonderful artwork found all over the city. Heck, they even went a step further during the winter and modified the comic page style bulletins to give the turtles warmer clothing!
Mikey’s specialized itinerary includes a stop at Lombardi’s Pizza. Image Source: NYC Go.
Considering the amount of effort put into this project, it shouldn’t be too surprising to discover that NYC Go has decided to continue their relationship with the TMNT for another year. It would appear that the 2016 campaign was quite successful, because their plans for 2017 are even more interesting. In addition to entirely new artwork, the latest campaign will also include family itineraries tied to each turtle and interactive SMS messages. Something tells me that visiting New York City is about to become even more exciting!
Believe it or not, you can actually check out all four specialized itineraries right now. As you might imagine, each itinerary fits the personality of the turtles perfectly. In other words, you can expect Donnie’s plans to involve a lot of scientific discovery while Mikey is more interested in food and fun. No matter how you choose to spend your time in New York, chances are that the TMNT won’t steer you in the wrong direction.
According to NYC Go, the turtles are their first ever Ambassadors to embark on a 2-year partnership. Here’s hoping that relationship continues to produce awesome results, because nobody knows the streets of New York quite like the Teenage Mutant Ninja Turtles!